Atlanta-based Hotel Equities appointed Jemel Jones to GM of the DoubleTree by Hilton DFW Arlington South, in Arlington, Texas.
Jones has responsibility and oversight for the operations, food & beverage, sales & marketing and revenue management strategies for the property. The hotel is located at 1507 N. Watson Road in Arlington, south of the Dallas-Ft. Worth metro area.
Jones came to Hotel Equities from Transformance, where he spearheaded the firm’s re-branding. He previously held a series of leadership positions with Hilton Hotels building on nearly 20 years of experience in hospitality. Early in his career, as the director of rooms operations & revenue management for the DoubleTree New Orleans, he managed day-to-day operations. From there, Hilton tapped him to provide revenue management and develop strategies to achieve revenue and sales goals for five Hilton branded hotels.
Promoted to a regional position, Jones served as the director of brand performance support for the Hilton Garden Inn brand throughout the Texas, Oklahoma and Kansas region. He worked with owners and operators to ensure hotel growth in revenue and profitability.
Jones holds a B.A. degree in Political Science from Southern University, a Master of Public Administration from Troy State University, and a M.S. in Hospitality and Tourism Management from the University of New Orleans.
Active in his community, Jones holds a leadership role in the T.C. Express, a track organization in The Colony, his home town. An avid football fan, he also enjoys walking for exercise and traveling. He and his wife are the parents of two teenagers, a son and a daughter.