Hotel Vitale, a Joie de Vivre hotel in San Francisco, appointed Trish Owen as director of sales & marketing. A veteran hospitality sales and marketing professional, Owen joins the Joie de Vivre property with a track record spanning three decades in the hospitality industry. A leader with experience in successfully positioning boutique properties, Owen will leverage Hotel Vitale’s amenities and location as San Francisco’s only luxury waterfront hotel.
“I’m so honored to join such an experienced team and excited to work with them to bring greater visibility to this incredible, established property that has so much to offer,” Owen said in a statement. “With its prime location on the Embarcadero along with its stylish vibe and luxury accommodations, Hotel Vitale offers visitors a true San Francisco experience during their stay.”
Owen comes to Hotel Vitale most recently from Hotel Shattuck Plaza, a historic boutique hotel in downtown Berkeley, Calif., where she served as the director of sales & marketing leading a team of seven associates. During her tenure, she increased year-over-year group average daily rates, corporate rates and revenue per available room. She created new standard operating procedures and streamlined processes to increase efficiency and revenues, and supported the sales team in achieving many successes.
Prior to this position, Owen worked in leadership positions for Rim Hospitality, a division of Interstate Hotels, for five years. She served as director of sales & marketing at the Crowne Plaza Concord/Walnut Creek, a 324-room property with 20,000-square feet of meeting and event space. Before this, with Rim Hospitality, she was the director of sales & catering at Four Points by Sheraton in San Rafael, Calif., a 235-room property with 6,000 square-feet of meeting and event space where she managed a team of five that included sales and catering managers.
Owen additionally served as the national sales manager at Kimpton Hotels from 2007 to 2010, where she managed group sales for Hotel Palomar, Hotel Monaco and Serrano Hotel, three boutique properties in San Francisco comprising 600 guestrooms and 13,000 square-feet of meeting and event space.
Owen began her hospitality career in the golf business working at Club Corporation of America at Hackberry Creek Country Club in Las Colinas, Texas. She then moved to Los Angeles where she worked in membership sales for American Golf Corporation at MountainGate Country Club. She was then relocated to the Phoenix/Scottsdale area where she remained for almost 16 years working at various country clubs, golf clubs and golf resorts. Before moving to the Bay Area, Owen opened the award winning Hotel Valley Ho, a resort in Old Town Scottsdale.
Hotel Vitale, San Francisco’s only luxury waterfront hotel, offers waterfront views that include San Francisco landmarks such as the Ferry Building, the Bay Bridge, Treasure Island and Alcatraz, all of which can be taken in from Hotel Vitale’s unique outdoor terrace event spaces and from the Americano patio on the hotel’s lobby level. Additionally, Hotel Vitale’s Deluxe Waterfront guestrooms and Americano offer vantage points for The Bay Lights’ viewing experience.