New Castle appoints Don Urbahn to VP of sales and revenue management

Urbahn joined New Castle in 1999.

Gerry Chase, president and COO of third-party management company and hotel developer New Castle Hotels & Resorts, revealed the promotion of Don Urbahn to VP of sales and revenue management for the company’s growing portfolio of hotels in the US and Canada. 

Urbahn joined New Castle in 1999 as a GM, and in 2007 was promoted to corporate director, a position he held until 2011 when he was promoted to VP of revenue management. Prior to joining New Castle, Urbahn was a GM with Vista Host Hotel Group.

“Don’s revenue management expertise has driven our hotels to the top of the market everywhere we operate,” Chase said. “His ability to mesh the art and science of this critical discipline, and mentor others in the field will make him a terrific leader of our sales effort.  He is masterful in developing and executing the right strategy for any given market and any time period.”

“Meeting an owner’s financial goals is a responsibility we take very seriously and a well-thought out, strategic revenue management strategy is the crucial first step in that process,” Urbahn said.  “I feel certain that my in-depth knowledge of each hotel’s market and opportunities will go a long way toward informing aggressive sales plans that make meaningful contributions to the overall performance of the asset.”
Shelton, Conn.-based New Castle Hotels & Resorts has nearly 20 hotels and resorts and nearly 3,500 rooms under contract or in development. New Castle’s portfolio of hotels spans nine states and two Canadian provinces, including several historic landmark hotels and resorts. The privately held company was established by CEO David Buffam in 1980.