New GM joins the Diplomat Beach Resort in Hollywood, Fla.

The Diplomat Beach Resort Hollywood, Curio Collection by Hilton. Photo credit: Hilton

Laurens Zieren has been appointed GM of The Diplomat Beach Resort Hollywood, Curio Collection by Hilton in Hollywood, Fla. Zieren's appointment was announced by Leslie Pchola, Hilton's SVP, effective immediately. A veteran Hilton leader for almost 20 years, Zieren returns to Hilton after a regional VP role for a hotel-management company. In his new role, he will oversee operations of the oceanfront hotel, which consists of 1,000 guestrooms and suites, 10 different culinary destinations, two pools, 26 poolside cabanas, a deluxe spa and fitness center, and 209,000 square feet of meetings and events space.

Laurens Zieren. Photo credit:

Zieren speaks four languages—German, French, Dutch and English—and brings 30 years of hospitality experience, including 20 years of his career spent internationally across Europe. From being part of the opening team of Disneyland in Paris to GM of New York Hilton Midtown, Zieren has established a recognition and hotel culture combined with a “management-by-walking” style, allowing him to stay connected to his team and hotel guests.

Zieren has consistently been on the board of directors for hotel associations around the U.S. and Europe, including New York, Illinois and Ireland. Originally from The Hague on the western coast of the Netherlands, Zieren graduated from Haagland in hotel/motel administration and management.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

The Diplomat is the largest in-hotel convention space in South Florida with the most expansive ballroom south of Orlando. Located at 3555 South Ocean Drive in Hollywood, Fla., the resort is spread across the Intracoastal Waterway and the Atlantic Ocean, and within a 10-minute drive from the Fort Lauderdale/Hollywood International Airport.