NewcrestImage signs on new VP of sales and marketing

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NewcrestImage continues its plans for growth with the addition of hospitality veteran Kevin Ruhman as VP of sales and marketing and member of the executive management team. He will lead revenue-generating areas of the company, including sales, marketing, revenue management and e-commerce.

Kevin Ruhman

“Kevin’s extensive knowledge and intense passion will be invaluable as we build our portfolio and expand support services to our hotels,” Mital Patel, president of NewcrestImage’s management division, said in a statement.

Ruhman joins NewcrestImage with more than 20 years of hospitality experience in senior management positions, most recently as divisional VP of sales and marketing for the Marriott division at Remington Hotels, a Dallas-based hotel management firm.

Previously, he served as the hospitality practice leader for the Americas Division at NEC Corporation; as VP of sales and marketing at Lexington Services, an online distribution, revenue and marketing firm; and as director of business intelligence at Pegasus Solutions, the world’s largest central hotel reservation service.

Ruhman also held a variety of sales and marketing positions with Marriott, Sheraton and Omni-branded properties in New Orleans, Denver and Dallas.

Ruhman earned a degree in restaurant, hotel and institutional management at Texas Tech University. He lives in the Dallas suburb of Plano with his wife, Jennifer.

Dallas-based NewcrestImage currently has a portfolio of 23 hotels, with another seven properties under construction or in development including historic sites in Cincinnati, New Orleans and Houston. The company has three divisions: real estate development, construction and hotel management.