Proper Hospitality shows off its San Francisco hotel's leadership team

A guestroom at the Proper Hotel San Francisco.

Proper Hospitality is set to open its flagship hotel in San Francisco this summer, and announced the appointment of Lorenz Maurer, Xavier Bon and Frederique Falour-Yalniz as the property’s GM, director of sales and marketing and director of human resources, respectively.

Maurer, Bon and Falour-Yalniz are charged with managing the property’s launch this summer in the Mid-Market neighborhood of San Francisco.

“Lorenz, Xavier and Frederique together possess a level of expertise of the Bay Area that will prove invaluable to our team – on both a property and brand level,” Arash Azarbarzin, president and COO of Proper Hospitality, said in a statement. “Each boasts the impressive pedigree required to help shape San Francisco Proper as the boutique lifestyle hospitality experience that this city has been desperately seeking for over a decade.”  


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Lorenz Maurer

Located in a historic flatiron building on the corner of 7th and Market, the Kelly Wearstler-designed property will consist of 131 guestrooms and suites as well as a variety of gathering spaces, including the city’s first hotel rooftop bar and lounge.

Lorenz Maurer, GM of the San Francisco Proper Hotel

With more than 15 years in the industry, Maurer brings pre-opening luxury and leadership experience to the San Francisco Proper Hotel. As GM, he is tasked with overseeing the launch of the hotel, including its four culinary venues.

Maurer most recently served as area managing director for Commune Hospitality, where he oversaw three Commune-managed San Francisco neighborhood hotels, including the Phoenix hotel in the Tenderloin. He simultaneously held the GM position at The Epiphany Hotel in Palo Alto, a Joie de Vivre hotel operated by Commune.

Xavier Bon, director of sales and marketing at the San Francisco Proper Hotel

Xavier Bon

A San Francisco resident for nearly two decades, Bon forged a network of local and global relationships that will be instrumental to his new role with Proper. As director of sales and marketing, Bon will continue to nurture and expand upon those relationships in the marketplace to drive guestroom sales. He will also carry out San Francisco Proper’s mission of reshaping the perception of hotel meeting and event facilities, maximizing the potential of the property’s traditional and non-traditional spaces which include the 14-person private dining room and the 3,400 square-feet of rooftop space.

Bon was previously employed by Joie de Vivre Hotels where, after three years in the brand’s corporate sales office, he joined the opening team in launching their waterfront flagship, Hotel Vitale. Following that, he served as director of sales and marketing at the Hotel Rex, where he was awarded ‘Salesperson of the Year’ twice. Most recently Bon directed the sales, catering and marketing teams for Hotel Kabuki in San Francisco’s Japantown.

Frederique Falour-Yalniz, director of human resources at the San Francisco Proper Hotel

Falour‑Yalniz spent the last 12 years working in human resources departments at multiple San Francisco hotels. She has a background in opening luxury lifestyle properties, including the 5-Star St. Regis San Francisco where she served as assistant director of human resources for six years. Following that, she served as director of human resources for San Francisco’s iconic Palace Hotel.

At San Francisco Proper Hotel, Falour‑Yalniz will spearhead all recruitment efforts, harnessing her vast knowledge of the Bay Area hospitality and job markets to assemble a high-caliber opening team composed with an emphasis on local hires. She will also oversee employee training and development.

Falour‑Yalniz graduated from Ecole Hoteliere Jean Drouant with a degree in hotel and business management.

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