Economy hotel chain Red Roof is expanding the brand’s presence in Canada as a commitment to future expansion. The company promoted Neil Scott, currently regional VP of operations, to VP of sales and operations, a position focused on accelerating the company’s expansion into Canada.
Addressing Canadian travelers' demand for upscale economy lodging, Scott will leverage his expertise to grow Red Roof’s business in Canada, with a focus on opening locations in major markets and border cities, as well as near major airports and universities. Scott has experience in hospitality and franchising and is an expert resource for new franchisees, providing support throughout the entire process.
“Neil has a proven combination of strong franchise development and operations, sales and revenue management experience and skills. He will be playing an integral role in growing the brand in the Canadian region,” Phil Hugh, chief development officer, Red Roof, said in a statement. “The addition of a dedicated position focused on our neighbors to the north, further exemplifies our commitment to the Canadian market and our dedication to bringing the best of Red Roof to Canada.”
Scott has been with Red Roof for over 22 years, and has an understanding of the brand’s core values and offerings. Scott joined the Red Roof team in 1995 as a GM and district trainer. He was promoted to area manager of corporate managed assets in 2011 and regional VP of operations in 2014, overseeing franchise operations in Florida, Kentucky, Indiana, Michigan and South Carolina.
Prior to joining Red Roof, Scott served as manager for Westin Hotels and Resorts for 11 years. Before joining Westin, Scott worked in the Canadian Rockies at the Banff Springs Hotel in Alberta.
Scott holds a bachelor’s degree in communications from the University of Windsor in Ontario, Canada. He is a dual citizen, currently residing in Michigan.