Wyndham hires SVP, franchise sales and development—West

Shane Platt's focus will be on the Western U.S., including the Wyndham Garden Phoenix Midtown. Photo credit: Wyndham Hotels & Resorts
Shane Platt.
Photo credit: Wyndham Hotels & Resorts

Shane Platt has joined Wyndham Hotels & Resorts as SVP, franchise sales and development for the West. In his new position, Platt will lead the conversion and full-service franchise sales teams in the Western U.S.

With more than 20 years of experience in hotel franchise and technology sales, Platt most recently served as managing director of development at Best Western International where he was responsible for creating and managing a franchise sales team to promote and sell Best Western’s SureStay Hotels brand. Before this role, he held sales positions with a number of hospitality companies including Choice Hotels and HFS, Wyndham’s predecessor.
Platt’s addition will support Wyndham’s existing franchise sales organization, comprising Eastern U.S. and Canada conversion and full-service franchise sales led by Brian Krause, SVP; limited-service new-construction franchise sales under David Wilner, SVP; and managed sales, led by Kevin Brickner, SVP.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.