Springboard Hospitality expands leadership team

Honolulu- and Los Angeles-based hospitality management company Springboard Hospitality has hired five new executives. The new leaders will focus on strengthening the company’s marketing and revenue operations.

Jason Pirock joins the team as corporate director of marketing, where he is responsible for brand and performance marketing of Springboard, its brands and collection of properties. Pirock has more than 15 years of experience in marketing working in both hospitality and retail for brands like Hyatt, Target and Sears. Mostly recently, Pirock was head of marketing for Aparium Hotel Group, an owner, operator and developer of boutique hotels, restaurants and bars.

Casea Rose joins the team as chief experience officer, and will lead experience design, strategic partnerships and community for Springboard’s hotels. Before Springboard, Rose worked as an advisor and consultant for the design, creative direction, and community activation for several hotels, conferences and organizations. 

Dan Olsen is the new director of digital marketing. With 15 years of experience in the digital space across the education, professional services and hospitality industries, Olsen will oversee Springboard’s digital marketing strategy, including paid and organic efforts and portfolio website health and other initiatives. In this newly created role, Olsen will elevate Springboard’s digital and e-marketing presence.

With more than 13 years in hospitality, Elena Schroth joins Springboard as the new area general manager based in Jackson, Wyo., overseeing the Anvil Hotel. Previously, Schroth held management positions across the country, from The Waldorf Astoria in New York City to Vail Resorts. 

Springboard’s new regional director of revenue, Ashley Moore, joins the team following an tenure with Viceroy Hotel Group. Most recently, Moore was area director of revenue management for Viceroy, where she specialized in pre-opening, opening and managing multiple hotels through renovation and branding. She previously held management roles with Westin St. Francis on Union Square and Omni San Francisco.