W San Francisco taps Camila Frederico as director of operations

The W San Francisco's living room

W San Francisco appointed Camila Frederico as the hotel’s new director of operations.

Camila Frederico

A seasoned hospitality leader, Camila brings 12 years of experience to her new at the W San Francisco, where she will be focusing on guest satisfaction while developing new strategies to increase the hotel’s operational efficiency, employee engagement and productive working environments. In her new role, she will manage the day-to-day operations of the property, overseeing staff, food-and-beverage service, housekeeping, guest services and welcome office.

Camila began her hospitality career in 2004 at The Ritz-Carlton in Phoenix as the meetings and special events coordinator. She was promoted to associate director of meetings and special events and spent 10 years at the property in Phoenix before moving to The Ritz Carlton, Half Moon Bay to become the assistant director of food & beverage. She received ‘Leader of Year” award in 2014 and in 2015 added the role of rooms executive to her responsibilities.


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Originally from Brazil, Camila has passion for the hospitality industry, which is exemplified in her international experiences and her ability to understand the daily operations on-site. She is the first female to hold this position at W San Francisco, since they opened their doors in 1999. Camila is a graduate of University Mackenzie, where she earned a bachelor’s degree in economics and completed her master’s degree in journalism at University Casper-Libero. 

The 404-room W San Francisco has 12,000 square feet of indoor meeting space. The property opened in 1999 and was last renovated in 2011.

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