Hyatt Hotels Corporation is poised to take its Hyatt Centric brand global. The first international Hyatt Centric hotel is slated to open in mid-2016 in Montevideo, Uruguay, followed by the first Hyatt Centric hotel in Tokyo, Japan.
“The new and upcoming Hyatt Centric properties signal momentum for the brand’s global expansion plans and our foray into the increasingly popular upper-upscale lifestyle segment, setting the stage for additional hotels in prime destinations by the end of this year,” Steve Haggerty, global head of capital strategy, franchising and select service, Hyatt Hotels Corporation, said in a statement. Sandra Cordova Micek, global SVP of brands, Hyatt, said that the brand is created for "millennial-minded travelers."
The 178-guestroom Hyatt Centric Montevideo, Uruguay, was previously announced as Hyatt Montevideo back in 2012. The property will sit waterfront on the River Plate along the Rambla Republica del Peru. Expected to open in early 2018, the 164-guestroom Hyatt Centric Ginza Tokyo will be the first new-build Hyatt Centric hotel in Asia Pacific. The hotel will occupy the top 10 floors of the 12-story commercial building tentatively known as the Ginza Asahi Building owned and under development by Asahi Shimbun.
In addition, three Hyatt hotels in California, Utah and Texas are moving under the Hyatt Centric brand.