Through guest and hotel owner insights, InterContinental Hotels Group has announced the next evolution of the prototype for its Holiday Inn Express brand. It was developed explicitly for the brand’s portfolio of hotels in the U.S. and Canada.
This next generation prototype is said to deliver better on meeting guests’ changing needs, and driving value for owners. “Our guests are at the heart of what we do, and the updates we’ve made to our already successful prototype design are deeply rooted in guest insight,” said Jennifer Gribble, director, head of Americas Holiday Inn Express brand, IHG. “The Holiday Inn Express brand targets guest travels for both business and leisure, values efficiency and simplicity, and wants a great ‘base camp’ when they travel, and the updated prototype includes purposeful design features to deliver on those needs.”
The Holiday Inn Express brand worked with an owner advisory board, conducted focus groups with guests and completed competitive analysis and research to develop the updates to its prototype design. The brand says it "embodies an appealing combination of fresh, dynamic, and focused design features that enable an efficient and engaging stay, creating a distinctive style that is evident at every touch point of the Holiday Inn Express brand experience."
The guestroom includes:
• Functional and flexible work space allowing for maximum productivity
• Functional storage units providing horizontal luggage storage that allows guests to maximize their space
• Moveable seating allowing guests to use the space in ways that work best for them
• New décor for both the guestroom and public area feature neutral colors and interesting textural combinations
The Great Room, a multi-purpose area in the lobby of the hotel, encompasses the Holiday Inn Express brand’s Express Start breakfast bar, dining area and additional seating areas. It includes:
• A flexible space featuring a business center and 24/7 market
• Individual check-in pods in the front lobby of the hotel. In addition, staff members at check-in pods have a view of the entire great room
• Meeting space utilizing both functional and natural light
"We worked very closely with a number of our key owners to develop the updated prototype design for Holiday Inn Express to ensure that it is efficient to build and operate and will deliver strong financial returns," said Joel Eisemann, Chief Development Officer, IHG. "Engaging with both our owners and our guests is a key part of our strategy as we evolve our brands."
The updated prototype design will also provide owners with a full set of architecture, engineering and interior design construction documents for the first time, which will be available late Q2 2014.
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