InterContinental Hotels Group announced the signing of Hotel Indigo Bath, UK. The hotel will operate under a franchise agreement with St James' Hotels Group, a wholly-owned subsidiary of the Somerston Group, and is expected to open toward the end of 2016.
This will be Somerston's first Hotel Indigo property and forms part of a larger portfolio of Hotel Indigo hotels being developed by the group.
The 121-room property will be rebranded from two existing hotels and a restaurant all located in a Grade 1 listed historic Georgian building on South Parade. It will feature a restaurant, bar and gym.
Hotel Indigo Bath will be located right at the heart of Bath city centre, close to Bath Abbey and to the famous Thermae Bath Spa. The hotel will be perfect for those wanting to explore and discover the many historic and cultural experiences offered by this UNESCO World Heritage Site.
Anna Corkill, IHG's development director for the UK, said: "The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe. We're thrilled to have found such a perfect site in Bath and we're looking forward to working with St James' Hotels Group to open a brand-defining Hotel Indigo property."
Shaun Robinson, managing director of St James' Hotels Group said: "Hotel Indigo and Bath are the perfect fit. I am very excited to be bringing the brand to a place that enjoys a world-wide reputation as a 'must-see' city drawing guests from every continent, keen to experience the architecture, the culture and the history."
Last year the Hotel Indigo brand celebrated its 10th anniversary with the opening of its 60th hotel globally, Hotel Indigo Paris Opera. In Europe, there are 17 Hotel Indigo properties open with a further 12 hotels signed into IHG's development pipeline. Of those, eight Hotel Indigo properties are open in the UK and a further seven are in the pipeline. There are currently seven IHG hotels in Bath.