Is Indonesia the fastest-growing hotel market in the world?

One hotel executive says it is. Here's what Kevin Wallace, managing director Australasia for Plateno Hotels Group, had to say on the matter, in an interview with Travel Daily News.
 
TravelDailyNews: Asia is not just China and India where everyone focus. ASEAN countries are also developing very fast in terms of inbound and outbound tourism movements. Which are the "hottest" destinations for hotel investments this period and why?
 
Kevin Wallace: The hottest destination in terms of real volume and realized projects is still Indonesia which has overtaken both India and China as the fastest growing hotel market in  the world.
 
TDN: Which are the challenges the hotel chains are facing when they decide to invest in emerging markets?
 
K.W.: The biggest challenge is in terms of human resource, the key to the delivery of our product. Training is a so important but takes time and costs money. Retention of staff is also an issue.
 
TDN: AEC is around the corner. How do you expect to affect the hospitality industry in terms of investments, labour mobility and tourism arrivals?
 
K.W.: We frankly don't see much impact as investment and labour will still be subject to national policy. Tourism arrivals may grow if there is a single Schengen type visa.
 
TDN: Hotel chains promise a standardized level of quality services but how can they avoid flattening the local character both in "hardware" and "software" across the countries they have a presence?  
 
K.W.: The regional hotel companies like Plateno are much better at this than the western companies who are slower to adopt local practices. Therefore they have in many cases been less successful and slower to enter markets. On the hardware side it has made room costs way too high for local investors.
 
TDN: What kind of innovative services and products you expect to see in the hospitality industry the next decade?
 
K.W.: Hotels will go paperless with guest interaction with staff through apps . This will allow hotels to be more flexible and over what guest really want by having better info in advance of a guest visit.