Keyword: Country Inns & Suites By Radisson
The company is considering adding a tier to its Park Inn brand as well as fine-tuning brand prototypes.
The platform, which is built on Accenture’s Salesforce, helps to effectively drive sales growth while ensuring standardized and efficient operations.
The mobile-first global website, which serves as the platform for Radisson Rewards member, is complemented by the new Radisson Hotels app.
Radisson will expand its portfolio to include more than 200 hotels both open and under development in South Asia by 2022.
Radisson’s goal is to become one of the top three hotel companies in the world by 2022, and it laid out a step-by-step plan for how it plans on getting there.
In addition to the name change, the brand will also receive a new visual identity, an updated logo, new hotel collateral and a new marketing campaign.