Motel One CEO to receive IHIF Lifetime Achievement Award

Dieter Müller, CEO of Motel One, is set to receive the IHIF Lifetime Achievement Award at the 19th International Hotel Investment Forum in Berlin next March.

Müller trained as a trade clerk at BMW before joining Accor in 1975. By 1980, he was CFO for the German, Austrian and Swiss markets at Accor, and then CEO of Accor Gastronomie AG in Dusseldorf. Following his role with Accor, he set up Astron hotels, growing an initial portfolio of three properties to 54 hotels.

When Astron Hotels was bought by NH Hotels in 2002, Müller, as founder and CEO, started all over again. He claims to have created the concept of “budget design hotels” with Motel One.

His current challenge is the continued European expansion of one of the largest brands in the budget sector in Germany. The current objectives for the group include growing to 71 hotels (from the current 51) and developing the brand further outside of Germany. 

Commenting on receiving the award, Müller said that he was “truly thrilled, and thanked his team at Motel One. We will continue building the Motel One brand across Europe whilst maintaining the same philosophy of delivering high quality design in excellent locations at attractive prices. I look forward to joining you in Berlin for another productive IHIF.” 

The Lifetime Achievement Award will be presented on March 8, 2016. An interview will follow the award presentation.

For more information and to register for IHIF (March 7-9, 2016) visit Early Bird registration closes November 20.