Accor signs Oman deal

Accor’s Novotel brand is to make its debut in Oman with the rebranding of a hotel close to the sultanate’s main international airport.

The 215-key Novotel Muscat Airport will open after a refurbishment.

“Partnering with Sundus Investments to raise Accor’s first Novotel flag in Oman marks another significant step in our regional expansion strategy as we look to collaborate with leading developers in strategic locations where we can leverage our portfolio of dynamic brands, with Oman a priority market,” said Mark Willis, CEO, Accor Middle East & Africa.

Ahmed Al Ardhi, chairman of Sundus Investments, said: “As we consolidate our portfolio and embark on our next growth phase, we are partnering with leading international hotel operators such as Accor to ensure our hospitality projects set world-class standards.”

Accor has two properties in Oman, with a further nine in development.