1970s-style aesthetic underpins Brown Hotels’ urban concept

Tel Aviv-based hotel company Brown Hotels is scheduled to open its affordable, urban hotel concept this October. Located in the Israeli capital, The Dave was designed by Agnon Granot.

The 35-room hotel is set to open on the corner of Gordon and Ben Yehuda streets. Spanning five stories, the hotel will have a 1970s-style aesthetic, with each room featuring flea-market finds. There will be vintage prints and antiques all over the property. To emphasize the loud color choices, every door will have a different hue, while the lobby will be anchored in crimson.

The deluxe suite on the fifth floor will have a king bed with a velvet frame with speakers in the headboard.

A Jacuzzi and spa treatment room will open on The Dave’s rooftop, which will also provide access to the lobby level through a slide.

The ground floor of the property will be home to the Yard, which will have an antique lounge furniture. A tattoo parlor will be opened in the lobby.