As Nobu hotel sets to open in Barcelona, a vote on independence nears

Lobby of the forthcoming Nobu Hotel Barcelona, designed by the Rockwell Group. The hotel is expected to open in 2018.

As Catalonia braces for an October 1 independence referendum vote, business is usual for hotel investors and brands operating in the region.

Nobu Hospitality, for one, has signed a management contract with Selenta Group, a Spanish real estate and hotel group, to open a hotel in the Catalan capital of Barcelona.

The deal came ahead of Catalonia nationalists call for the region to separate from the rest of Spain.


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Set to open by the end of 2018, as part of the refurbishment of the Gran Hotel Torre Catalunya, the 250-room Nobu Hotel and Restaurant will be part of the Selenta Group collection and will be the Nobu brand's fourth European hotel and third Spanish property, joining Marbella and Ibiza.

“We are extremely proud to be partnering with the Spanish company Selenta Group on such an exciting project, and we look forward to working with the Catalan community. In announcing this new hotel, we are continuing our solid world-wide growth with Nobu Hotel Barcelona and establishing our 13th Nobu Hotel within our special collection,” said Trevor Horwell, CEO of Nobu Hospitality.

Catalonia’s referendum is the latest in a long-running campaign for Catalan independence, which began in 1922 when the region was declared an autonomous state within Spain, a status which was revoked by General Franco in 1938.

The campaign has intensified in the past decade, culminating in a vote for self determination in 2014, in which 81 percent of the electorate voted in favor. The referendum took place despite being banned by the Spanish courts, a scenario independence campaigners are once again facing, with Spain's Constitutional Court declaring the vote illegal.

Despite calls for the ballot boxes, voting papers and other paraphernalia to be seized, the vote is expected to go ahead and the result is likely to be in favor, once again.

Catalonia is one of 17 autonomous regions, but, aided by Barcelona, it generates a fifth of the country's USD1.31 trillion GDP, making it key to Spain’s success.

Although Spain’s government does not accept the vote, Jean-Claude Juncker, president of the European Commission said: “It is obvious that if there is a 'Yes' to Catalonia's independence—that remains to be seen—we will respect that choice. But Catalonia will not be able to become an EU member the morning after. Catalonia will be submitted to an accession process.”

Earlier this year, Barcelona’s authorities declared a moratorium on hotel development, with the city a focal point for protests over the impacts of mass tourism. Sharing platforms have also been limited as local residents fear being priced out of the residential market.

The transactions market remains buoyant, with the summer seeing AXA Insurance Companies acquire a 55-percent stake in the Hilton Diagonal Mar Hotel in central Barcelona from Iberdrola Inmobiliaria for €80 million.

Initial signs suggest that the referendum vote has not impacted demand from investors. "We have not seen signs of investors putting the region on hold so I would say that, up to date, doesn’t look like this question is having an impact and the interest remains the same," said Inmaculada Ranera, director general, Spain and Portugal, Christie & Co. 

With the exception of the UK, the threat of political upheaval in Europe has been largely unfulfilled in recent years. While the Catalan referendum may not be recognized, the decades-long fight for independence is likely to go on and investors may be wise to consider what the region may look like, freed from Spain.

Katherine Doggrell is an editor at Hotel Analyst, the U.K.-based news analysis service for hotel investors.