Asheville, N.C., welcomes city's first Cambria hotel

Exterior of the Cambria Hotel Downtown Asheville. Photo credit: Choice Hotels International (The 136-room property is the newest hotel in downtown Asheville. The hotel was developed by FIRC Group.)

Choice Hotels & Resorts' Cambria Hotels brand made its official entrance into Asheville, N.C., with the grand opening of the Cambria Hotel Downtown Asheville. The 136-room property is the newest hotel in downtown Asheville, and the hotel offers views of the Blue Ridge Mountains from every guestroom.

The Cambria Hotel Downtown Asheville's ribbon-cutting ceremony. Photo credit: PRNewsfoto/Choice Hotels International

Located at 15 Page Avenue, the Cambria Hotel Downtown Asheville is located minutes from restaurants, craft breweries, art galleries, music venues and the Biltmore Estate. The hotel is also nearby to the Mission Health and GE Aviation corporations.

The property is home to Hemingway's Cuba, a Cuban restaurant and rooftop terrace with sweeping views of the mountains. Antonio O. Fraga Sr., president and founder of FIRC Group, which developed this hotel, brought his Cuban roots to Asheville with authentic Cuban cuisine and "the birth of the Cuban Daquiri."

"The Cambria Hotel Downtown Asheville was inspired by the city's thriving craft beer scene, unique culinary presence and flourishing arts culture. The hotel's décor and offerings bring the city to guests with authentic design and locally sourced food and beverage options," Janis Cannon, SVP, upscale brands at Choice Hotels, said in a statement. "Cambria Hotels understands that today's travelers are experience-hungry and strive to maximize their time, which is exactly what we deliver to Cambria hotels with modern essentials and little luxuries."

The hotel includes several additional hallmarks of the Cambria guest experience, including:

  • Spa-style bathrooms with Bluetooth mirrors
  • Contemporary guestrooms with plush bedding
  • Handcrafted food options
  • Open-air terrace
  • Modern fitness center
  • 3,400 square feet of multi-function work spaces

FIRC Group is a family-owned and operated real estate development company.

"Asheville is no longer just one of the country's top leisure destinations. Today's Asheville is a vibrant community, making it a great place to live and to do business. The Cambria Hotel Downtown Asheville provides access to all the region has to offer, for visitors and locals alike. The experience each guest receives when they stay with us truly represents genuine, heart-felt hospitality offered by a family-owned business," Fraga Sr. said in a statement. "We want every guest to feel like they're receiving something more than the standard hotel stay. They are experiencing our unmatched Fraga family hospitality and we are proud to be a part of their memories of Asheville."