Best Western opens beachfront Alabama hotel

Best Western Hotels & Resorts opened its newest Best Western Premier with the Tides Hotel in Orange Beach, Alabama.

The hotel is owned and managed by Innisfree Hotels, and is a boutique-style, beachfront property facing the Gulf of Mexico with 86 guestrooms. Driftwood and shades of blue are cornerstones of the hotel design, and the property offers views of the Gulf of Mexico from its fourth-floor lobby.

The property is owned and managed by Innisfree Hotels

“Best Western Hotels & Resorts is proud to welcome the Best Western Premier Tides Hotel,” said Ron Pohl, SVP of brand management for Best Western Hotels & Resorts. “On the heels of Best Western’s brand refresh, the debut of this beautiful, upscale resort showcases our brand’s variety of hotel offerings and provides guests an exceptional lodging option when traveling to Orange Beach, Alabama.”


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Hotel amenities include a beachfront-heated pool and hot tub, Gulf front balconies, free Wi-Fi, a 24-hour fitness center, a guest laundry room and full complimentary hot breakfast, which offers a variety of food choices and healthy options. A Grab and Go Deli is also available for guests who want to take a lunch with them so that they don’t have to leave the beach. For business travelers, a business center is centrally located in the lobby and includes printing and faxing capabilities to meet guests’ connectivity needs.

Guests also have access to free beach cruiser rentals, community grills, a fire pit and on-site activities for adults and children including kayaking, surfing, stand-up paddle boarding and hobie cat rides.

“The Best Western Premier flag has given us the opportunity to offer high quality accommodations with authentic, local charm,” said Julian MacQueen, Innisfree’s founder and CEO. “This is more than a hotel. It’s an experience, and we’re eager to see how guests respond.”

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