Marriott reaches soft-brand milestones

The Kinley Chattanooga (Tenn.) Southside, A Tribute Portfolio Hotel became the second Kinley hotel to join the Tribute Portfolio. Photo credit: Marriott International (Kinley Chattanooga Southside)

Marriott International announced a major milestone in its portfolio of soft brands with the opening of the 200th Autograph Collection hotel, the 50th Tribute Portfolio hotel and the anticipated opening of the 120th Luxury Collection hotel. 

Together, all three Collection brands are expected to expand to nearly 70 new locations in 2021, including 24 new market entries.

The 200th Autograph Collection hotel is the former 16th century palazzo, Grand Universe Lucca, Autograph Collection, in Lucca, Italy. The soft brand is slated to add 48 properties by the end of the year. Nineteen of Autograph Collection’s expected hotel openings in 2021 will be immersive getaways under Marriott’s new all-inclusive platform in locations in Mexico, the Dominican Republic, Jamaica, St. Lucia, Antigua and Costa Rica.

Tribute Portfolio will add 15 new properties this year. The brand added its 50th hotel earlier this month when The Kinley Chattanooga (Tenn.) Southside, A Tribute Portfolio Hotel became the second Kinley hotel to join the portfolio.

The Luxury Collection is slated to open its 120th hotel, Matild Palace, A Luxury Collection Hotel, in Budapest, Hungary, this spring. This will be one of four hotels The Luxury Collection expects to debut in 2021, including its first-ever hotel in Tasmania with The Tasman, a Luxury Collection Hotel, in Hobart, Australia.