Fairfield by Marriott became Marriott International's second brand, following Courtyard by Marriott, to reach 1,000 locations with the opening of the Fairfield by Marriott Inn & Suites Denver Tech Center North. The brand, which launched in 1987, expects to add 300 more by 2021.
Marriott said it expects the brand to grow 36 percent in the next three years in the United States. Currently it has 330 properties in the signed pipeline. In Canada, it plans to grow 50 percent in the next three years.
This fall, Marriott plans on launching a new Fairfield prototype to drive the brand’s growth in North America. Featuring 80 rooms versus the current 110-room model, the new prototype will target markets smaller than the larger version allows for.
The new hotel’s owner, the Columbia, Md.-based Baywood Hotels, introduced its first Fairfield in Maryland in 2004. “We have developed several additional Fairfield hotels over the past 10 years and realized that we could build a very successful hotel company by leveraging the brand and our great partnership with Marriott,” Al Patel, Baywood Hotel’s CEO, said in a statement. The company has an additional two in the pipeline.
Largely based in the United States, Fairfield also has seen rapid growth in Asia, the Caribbean and Latin America. The brand plans to open its doors in Japan next year with over a dozen pre-fabricated hotels. Fairfield has also been working on expanding in China, South Korea and India.
In the Caribbean and Latin America, the brand has 13 properties open with another 16 in the signed pipeline. By 2021, it expects to launch locations in Colombia, Costa Rica, Peru and Chile.