First standalone Four Seasons Private Residences opens

While many mixed-use projects now include apartments alongside guestrooms, one luxury hospitality brand is expanding into dedicated branded residences without an attached hotel Four Seasons Hotels and Resorts and London-based development and design firm Finchatton have opened Twenty Grosvenor Square, A Four Seasons Residence, the first standalone private residence development from Four Seasons.

Located in the heart of London's Mayfair neighborhood, the property has 37 residences designed by Finchatton, in collaboration with architectural firm Squire & Partners. The residences—a combination of three-, four- and five-bedroom apartments—are inspired by the building's history and include design features such as classical drawing rooms, high ceilings, media rooms, family and professional kitchens, and separate access for staff.

The 250,000-square-foot development also includes a private wine cellar, a spa with a 25-meter swimming pool, a treatment suite with steam room and sauna, pool, fitness center, a childcare facility, games room, a cinema, business suite, garden library, and landscaped courtyard garden.

Architectural detailing, both inside and out from architectural practice Squire & Partners, celebrates the history and character of the building. Twenty Grosvenor Square was created behind the retained historical façade of Grosvenor Square—which has been extended with a contemporary stepped mansard—a new façade on North Audley Street, drawing from the history and context of the area.

Inside, there is a grand entrance lobby and extensive amenity areas, with windows flooding the rooms with natural light. There is also emphasis on traditional craftsmanship, including Italian book-matched marble, Tai Ping silk rugs, Loro Piana cashmere wall panels and De Gournay hand-painted silk wallpaper. Further works were commissioned from the likes of Czech manufacturer Lasvit and British leather-etching artist Mark Evans.

Twenty Grosvenor Square was once the headquarters of the U.S. Naval Forces in Europe, and from where General Dwight Eisenhower orchestrated the D-Day landings during World War II. The square itself has been home to royalty, prime ministers, actors, musicians and artists and featured in literary masterpieces from Austen, Dickens and Wilde.

Photo credit: Four Seasons Hotels and Resorts