Gene Kaufman Architect’s largest hotel ever opens in New York City

GKA interiors group designs DoubleTree’s Magnolia Restaurant and Lovage Rooftop & Indoor Lounge for Addison Hospitality Group.

The DoubleTree by Hilton New York – Times Square West, designed by Gene Kaufman Architect, opened at 350 West 40th Street, between 8th and 9th avenues. At more than 200,000 square feet and offering 612 rooms, the 35-story DoubleTree is both the largest hotel GKA has ever designed and the largest to open in New York City in many years.

The new DoubleTree has a dramatic façade: A red brick masonry street wall wraps around a courtyard that transitions to a setback tower. The tower’s slate-blue windows and metalwork take advantage of the uninterrupted western exposure to capture the light of the sunsets.

As the westernmost hotel on 40th Street, the DoubleTree has upper-story guestrooms that offer views of the Manhattan skyline, as does the hotel’s 4,000-square-foot Lovage Rooftop & Indoor Lounge. This glass-enclosed space has 17-foot floor-to-ceiling windows 36 stories above Times Square.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

GKA’s interiors group, led by Natalia Tordorova, designed Lovage, which has a custom laser-cut mercury mirror brick wall, chainmail columns, walnut herringbone-and-polished cement floors, and chairs in stroke-painted velvet upholstery and Christian Lacroix fabrics.

The interiors group also designed Magnolia Restaurant, a ground floor American bistro and bar, and 6,000 square feet of interior and exterior dining space. White brick, natural textiles, wood and brass are illuminated by sphere pendant lighting and complemented by camel-brown leather upholstery, basket-weave fabrics, and linens of plum and cream.

The two venues are the latest properties of Addison Hospitality Group.

The new DoubleTree sits in a part of Manhattan containing eight other hotels designed by GKA. Seven of the hotels are on the single city block that runs from 39th Street to 40th Street and from 8th Avenue to 9th Avenue. A ninth GKA hotel, a Hyatt Place at 350 West 39th Street, broke ground on the south side of West 39th Street last November.

Sam Chang of the McSam Hotel Group is the developer of the new DoubleTree, for which Paul Vega’s VLDG handled the interiors.

Gene Kaufman Architect designed two previous DoubleTree projects for Chang. In 2010 the firm’s 142,000-square-foot, 412-room, 42-story DoubleTree by Hilton Hotel New York City-Financial District opened at 8 Stone Street. A year earlier the 80,000-square-foot, 241-room, 26-story DoubleTree by Hilton Hotel New York City-Chelsea opened at 128 West 29th Street.




Suggested Articles

The Hotel Kansas City plans to use Knowland’s data to find accounts both in its market and in competitive markets to drive new business.

The total U.S. hotel construction pipeline at the end of Q3 2020 was down 7 percent by projects and 6 percent by rooms year over year. 

Two new surveys examine what guests want from their hotels and restaurants as the pandemic continues changing expectations.