Hilton is taking its North Africa expansion seriously. So much so that it has opened a development office in Casablanca, Morocco, the location of Hilton’s early-2017 debut of the Hilton Garden Inn Casablanca Sidi Maarouf.
Building on an active pipeline in the region, which has grown to 15 hotels across Algeria, Egypt, Morocco and Tunisia, Hilton identifies North Africa as a focus area for further growth.
Carlos Khneisser, VP of development, MENA Hilton said in a statement, “Having a dedicated presence in the market is important for us in order to sustain further growth. We pride ourselves on forging strong relationships with owners and being present on the ground is the best way to achieve this. We have almost 5,000 rooms under development in North Africa at this stage but with the majority of those being in Egypt there is a great opportunity for us to expand our presence more widely across the region.”