Hilton lays out groundwork for UK expansion strategy

Hilton's most recent UK hotel opening was the Hilton Bournemouth.

Hilton is planning to open more than 30 UK hotels in the next two years to increase the company's footprint in the region by around 25 percent with more in the pipeline, according to City A.M.

The new expansion strategy is part of the group's plan to make the UK the second-largest market for Hilton outside of the U.S., as tourism has boomed in the UK due to a weaker pound. 

London, York and Leeds also get new Hilton hotels while Woking, Surrey has already been confirmed to get a new high-rise Hilton property. “I think there will definitely be growth but certain segments will perform less strongly than others. But on average I think we will see positive growth year on year,” Simon Vincent, president of Hilton’s European, Middle East and Africa division, told City A.M. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Hilton has also been increasing leisure offerings in existing hotels to meet consumer demand for more experiences. For example, the group just launched a new surf and turf restaurant at its Cambridge location. The UK currently has 130 Hilton-branded hotels, including brands like DoubleTree. 

According to HVS' latest data, demand for hotel stays has surged across the UK. RevPAR increased by eight percent in London. Meanwhile, Edinburgh, Belfast and Cardiff all saw double digit growth. In response to this boost in the industry, many hotel groups, including Hilton, have been preparing for even more growth in visitor numbers in the UK with over 7,500 new guestrooms opening during the H1 2017—a 40-percent increase from last year’s numbers. 

Suggested Articles

During a quick renovation, the company will implement the VingCard Classic RFID door locks equipped with mobile access in the hotel's 84 guestrooms.

The Hyatt Loves Local initiative has hotels collaborating with small businesses that have been impacted by the COVID-19 pandemic. 

U.S. weekly hotel occupancy for the week of Nov. 22–29 fell to its lowest level since late May.