Jasper Conran has opened his first hotel in the Medina of Marrakech. L'Hôtel Marrakech, a historic 19th-century riad originally the central part of a Caidal palace, has five suites surrounding a courtyard garden and swimming pool. The riad combines Moroccan craftsmanship with pieces of antique furniture, textiles, lighting and art from Conran's personal collection.
The property’s restoration was executed using local craftsmen and traditional materials. There are white voile curtains on the terraces, as well as whitewashed walls, high zouak ceilings and a warm color palette.
Upon entering the hotel, guests find themselves in a courtyard garden, planted with banana, orange and lemon trees. There are also roses, jasmine and honeysuckle, while a central fountain is surrounded by zelige tilework.
The garden is also home to one of the few swimming pools in the medina.
The roof terrace has views of the Atlas mountains and the Marrakech skyline. The space also has orange blossom and fig trees, honeysuckle, bougainvillea, jasmine and roses.