Made Hotel debuts in NYC’s NoMad neighborhood with guestrooms designed by Studio MAI

Developer Sam Gelin opened Made Hotel, a property with 108 guestrooms at the intersection of 29th and Broadway in the NoMad neighborhood in New York City.

Studio MAI designed the guestrooms with an urban international design aesthetic. The rooms have exposed custom shelving and handwoven fabrics that create a backdrop for a multi-directional day bed platform. There are also manufactured details, including a polished stainless-steel mirror, contrasting with a hand-carved bench.

Brooklyn-based artist Bill Rebholz created a graphic stairwell mural, welcoming guests from the lobby down to Ferris.


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Greg Proechel is overseeing all food offerings at Made Hotel. Major Food Group veteran Charles Seich joins him as food and beverage partner, while husband-and-wife team Jeremy Oertel and Natasha David, formerly at Death + Company, Maison Premiere, and Dram, runs the bar program.

The food and beverage offerings, and public and private areas include: a communal coffee shop called Paper; Proechel and Seich’s restaurant, Ferris; a lobby level bar; and Good Behavior, the hotel’s rooftop space with views of New York City.

Good Behavior, the hotel’s rooftop bar and lounge is located on the 18th floor with views of the Empire State Building. The space has a secluded, greenhouse feel, complete with space for both indoor and outdoor entertaining and featuring live music and DJs.

The Ferris restaurant is located on the subterranean level of the hotel and has a courtyard.

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Sam Schwartz has spent more than four years with First Hospitality, including most recently as a general manager.