Marriott to bring W Hotels to Toronto

The 225-room W Toronto will open following a $40-million transformation of the Toronto Marriott Bloor Yorkville. Photo credit: Marriott International

Marriott International has signed an agreement with British Columbia-based Larco Hospitality to bring the first W Hotel to Toronto.

The nine-story, 255-room property, currently the Toronto Marriott Bloor Yorkville, will undergo a $40-million redesign of the property’s guestrooms, restaurants and amenities, and re-open as W Toronto in summer 2020.

W Toronto will feature multiple food and beverage venues, including an indoor/outdoor lobby bar and lounge equipped with a DJ booth/recording studio for collaborating, broadcasting and recording podcasts; a specialty restaurant and a ninth-floor, roof-top restaurant accessible from street level via elevator; and a coffee and cocktail bar. The hotel also will feature a 3,300-square-foot fitness facility and 4,800 square feet of meeting space.

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HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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