Miami, Chicago, first two sites for Hyatt's lifestyle Centric brand

Hyatt Hotels Corporation has announced that Hyatt Centric, its new, full-service lifestyle brand, will open its first hotels, Hyatt Centric The Loop Chicago and Hyatt Centric South Beach Miami, in April. The new brand was announced in January.

“These hotels will deliver on everything Hyatt Centric is meant to be, and we are excited that guests will be able to see and feel the brand,” said Kristine Rose, VP of brands, Hyatt. “By working with owners to test and perfect the Hyatt Centric experience in real hotels in real time, we were able to strategically build the brand. Now, with two hotels opening soon, we are confident that we will be able to fulfill today’s savvy travelers’ needs for an uncomplicated, cosmopolitan experience in a way that has never been done before.”

Both hotels are adaptive reuse projects and will feature core elements of the Hyatt Centric brand starting with the unique designs that fit the hotels’ surroundings while putting guests in the middle of great destinations. The hotels will also offer dynamic food and beverage options, with hand-crafted cocktails and locally inspired food in their bars, restaurants and lounges.

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Hyatt Centric The Loop Chicago
Hyatt Centric The Loop Chicago will be located at the northwest corner of Monroe Street and Clark Street and put guests within walking distance of Millennium Park, the theater district, and shopping along State Street, as well as numerous company offices, including Hyatt’s global headquarters, Northern Trust and United Airlines. The historic building will have 257 rooms, 2,513 square feet of meeting space, complimentary wireless Internet throughout the hotel, and a Bluetooth-enabled television system in all guest rooms. The hotel’s lobby lounge will feature assorted art from native artists and space for guests to recharge and socialize.

Hyatt Centric The Loop Chicago will also offer guests multiple dining options, including Cochon Volant, a French bistro serving breakfast, lunch and dinner, a full French bakery, and a seasonal 5,500 square foot rooftop bar offering signature cocktails and locally inspired food.

Hyatt Centric South Beach Miami
Hyatt Centric South Beach Miami will be located in the heart of South Beach on Collins Avenue, and is across the street from Miami’s famed beach. The hotel will blend the city’s Art Deco architecture with modern design, featuring a 10-story glass tower that will offer 105 guest rooms, 700 square feet of meeting space, complimentary wireless Internet throughout the hotel, and a Bluetooth-enabled television system in all guest rooms.

Hyatt Centric South Beach Miami will also feature Deck 16, a Mediterranean-inspired restaurant offering breakfast, lunch and dinner, as well as a full menu for beach service and the hotel’s knock n’ grab room service.

Hyatt has said that more than 15 Hyatt Centric locations, comprised of open and previously announced hotels, will also debut this summer in cities including New York, Paris and Atlanta.

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