My Place Hotels enters its 17th state with Iowa opening

The exterior of the My Place Hotel-Council Bluffs, Iowa.

My Place Hotels of America opened its first hotel in Iowa’s, and its 33rd hotel overall. The opening of My Place Hotel-Council Bluffs, Iowa, marks the 17th state the My Place's brand has developed in. The new hotel is located at 2281 South 35th Street, where guests will have access to restaurants, a movie theater complex, the Mid-America Center and FieldhouseUSA, a new indoor recreational facility. The four-story, 63-unit hotel is independently owned and operated by CB Hotel.

Terry Kline, EVP of franchise sales and development for My Place, said the company is happy to welcome CB Hotel’s Gary and Len Friedenbach to its franchise family. The opening of the Friedenbachs’ first My Place Hotel is taking place as two more Iowa locations are preparing to open in the Des Moines area. 

“Today we congratulate Gary, Len, and the entire team at CB Hotel, on the successful opening of Iowa’s first My Place Hotel,” Kline said. “It’s astonishing to realize we are following up our brand debut in Iowa with two locations to follow! Of course, our accelerated growth is made possible by spirited franchisees like the Friedenbachs, who are committed to bringing our superior, niche product to an underserved market.”


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“Council Bluffs is the perfect fit for this exciting new concept in lodging,” Friedenbach said in a statement. “We are extremely pleased to welcome guests to My Place Hotel-Council Bluffs, Iowa. The My Place brand is known for its brand consistency and we look forward to providing our guests a great room at a reasonable price.” 

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