Spanish hotel company Palladium Hotel Group will launch its new brand Bless Collection Hotels in November 2018 with the opening on Bless Hotel Madrid.
The 111-room Bless Hotel Madrid will be center of the city on Calle de Velázquez. Spanish designer and architect Lázaro Rosa-Violan and his Contemporain studio in Barcelona will develop the hotel's interiors.
"The new upscale Bless Collection Hotels brand will leverage our position in the contemporary luxury market and draws on our existing experience within the lifestyle sector," Abel Matutes, CEO of Palladium Hotel Group, said in a statement. "The concept of 'contemporary luxury' is aimed at an ever-growing 'bleisure' demographic of travelers who are looking for a combination of business and leisure. With Bless Collection Hotels, we are catering to this audience by amplifying the experiences that Palladium Hotel Group is already known for, such as convenience, premium services, high-tech facilities, exceptional design credentials, excellent gastronomy options, and super-fast Wi-Fi as well as state-of-the-art health and wellness services."
This launch is the first of a series of new hotel openings that the company will announce in the next few months. The second Bless Collection Hotel will open in Ibiza in 2019.
Palladium Hotel Group will continue expanding Bless Collection Hotels through its management contract with investment groups Grupo Didra and AINA Capital. The new brand is set to open into districts, cosmopolitan cities and vacation beach destinations.
The Bless Collection hotel opening is set to align with the openings of two new hotels in the Yucatan Peninsula. The 673-room Grand Palladium Costa Mujeres Resort & Spa and the 473-room TRS Coral Hotel will both operate in Costa Mujeres—the most northern point of Cancun. Both resorts will be next to the Village mixed-used development, which has restaurants, bars, kids’ clubs and an amphitheater.