Rocco Forte Hotels brings European style to Jeddah with Assila Hotel

Assila Hotel was designed by Olga Polizzi, who worked with Martin Brudnizki for this property.

In Jeddah, Saudi Arabia, Rocco Forte Hotels has opened the Assila Hotel on Prince Mohamed Bin Abdulaziz Street, formerly known as Tahlia Street.

Occupying two towers, Assila Hotel has 147 deluxe, superior deluxe and executive rooms, 63 suites (including the Royal Suite) and 94 residential suites. The north tower has 20 floors and the south tower has 13 floors. In total, there are 304 rooms and suites in 12 categories. The Royal Suite measures 597 square meters (6,426 square feet), and has private elevators.

The property was created and run by Sir Rocco Forte and his family. Assila Hotel was designed by Olga Polizzi, director of design for Rocco Forte Hotels and sister of Forte. Polizzi worked with Martin Brudnizki for this property.


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Each of the 10 Rocco Forte hotels across Europe was inspired by their location, such as the Roman influences of Hotel de Russie. Reflecting tits location, the Assila displays 2,000 pieces of artwork created by Saudi artists.







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