Sam Moon Group to open Hyatt Regency in Texas

The new Hyatt Regency Frisco (Texas) was designed by HKS Architects in a glass-sheathed transitional modern style and will feature views of the city. Photo credit: Hyatt Regency Frisco

The new Hyatt Regency Frisco (Texas) is scheduled to open on June 1. The hotel, located within Frisco’s Stonebriar Centre, will target both leisure and business travelers. Guests can access the hotel from the street-level entry or via the shopping mall onto the second floor.

The 303-room hotel will include a 27,500-square-foot conference center with ballrooms and additional breakout spaces, a large lobby bar, two restaurants and a 3,000-square-foot satellite Frisco Public Library, which will be accessible to hotel visitors and city residents.

The hotel’s owner and developer, Sam Moon Group, entered into a public-private partnership with the city of Frisco to reinvest in and enhance Stonebriar Centre.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The new Hyatt Regency Frisco was designed by HKS Architects in a glass-sheathed transitional modern style and will feature views of Frisco. Brasfield & Gorrie is the project’s contractor and construction manager. Interiors by Looney & Associates will evoke a timeless Texas flavor with subtle textures and colors and tactile natural materials. Soft architectural lighting and dramatic focal elements will guide guests throughout the property.

Seven sports headquarters, two sports stadiums and the National Soccer Hall of Fame are within a 5-mile radius of the hotel. The only U.S. location for Kidzania, an experiential and educational real-life city built for children ages 4-17, will be next to the hotel.

Suggested Articles

The partnership aims to help restaurants streamline online orders from apps like GrubHub, UberEats, DoorDash, Chownow, Caviar, Postmates and others.

Two conferences traditionally held in the first half of each year are rescheduling for the second half.

In October, visitor arrivals were down 90.4 percent compared to 2019 and hotel occupancy was below 20 percent.