So for Spain

So Sotogrande (Accor)

Accor is to launch its So Hotels & Resorts brand in Spain with the So Sotogrande Resort & Spa, due to open in Spring next year.

The 151-room site will include five swimming pools, nine dining spaces and more than 2,000 square meters of spa and fitness facilities.

"We are thrilled that Accor has placed its trust in Sotogrande as a destination. The opening of the So Sotogrande Resort & Spa, will mark an exciting new phase in our consistent efforts to present all the attributes expected of a high-end destination like ours," said Marc Topiol, chairman, Sotogrande.

"So is the most avant-garde brand in Accor's luxury portfolio, which combines vibrant local energy with creative gastronomic experiences and modern luxury service. The opening of So Sotogrande Resort & Spa represents an excellent opportunity to introduce the brand in Spain and operate an emblematic property within our network, which is currently experiencing rapid growth," said Marc Dardenne, CEO, luxury brands, Europe, Accor.

Recent additions to the So portfolio include hotels in Havana, Auckland, Berlin, Vienna and St. Petersburg. The flag’s pipeline will see hotels open in Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne, and Los Cabos.