Starwood Hotels & Resorts Worldwide opened a new Aloft hotel in Sarasota, Fla. Owned by a joint venture between JWM One Palm Avenue and iStar Financial, Aloft Sarasota has 139 loft-like rooms. Aloft Sarasota is near the Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus, and a variety of boutiques and restaurants. Hotel amenities include an outdoor pool, 24-hour fitness center and 610 square feet of flexible meeting space. Fast and free Wi-Fi is available throughout the hotel.