Starwood opens Sarasota Aloft

Aloft Sarasota

Starwood Hotels & Resorts Worldwide opened a new Aloft hotel in Sarasota, Fla. Owned by a joint venture between JWM One Palm Avenue and iStar Financial, Aloft Sarasota has 139 loft-like rooms. Aloft Sarasota is near the Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus, and a variety of boutiques and restaurants. Hotel amenities include an outdoor pool, 24-hour fitness center and 610 square feet of flexible meeting space. Fast and free Wi-Fi is available throughout the hotel.

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Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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