Tru by Hilton opens its first college-town hotels

A rendering of the Tru by Hilton Madison (Wis.) West. Photo credit: Hilton

Hilton’s midscale hotel brand, Tru by Hilton, is celebrating the openings of five new hotels, three of which are the first college town properties, including Auburn, Ala., (Auburn University); Tallahassee, Fla. (Florida State University); and Madison, Wis. (University of Wisconsin-Madison).

“We’re excited to open properties in college towns where there is a need for a comfortable stay at an affordable price,” Alexandra Jaritz, global head, Tru by Hilton, said in a statement. “When families visit their children away at college, they want an inviting place to stay with proximity to the university campus and downtown area. We look forward to expanding our presence in more college towns across the country.”

The three new properties represent the first Tru by Hilton hotels in Wisconsin, Alabama and Florida.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.
  • The 106-room Tru by Hilton Madison West is located 15 minutes from the University of Wisconsin–Madison, and a short drive from downtown Madison, where guests can access shopping, dining and entertainment on State Street and in Capitol Square.
  • The 98-room Tru by Hilton Auburn is located off I-85, four miles from Auburn University, where families of students and alumni can attend Tigers’ games. The hotel is a 10-minute drive from downtown Auburn, where guests can shop and dine, as well as enjoy attractions like the Donald E. Davis Arboretum collection of native plants, the Jonathan Bell Lovelace Museum documenting the university’s athletics history and the Jule Collins Smith Museum showcasing 18th–21st  century art.
  • The 90-room Tru by Hilton Tallahassee Central is located nine miles from Tallahassee International Airport and four miles from Florida State University and downtown Tallahassee. Guests can visit the university or spend time in downtown Tallahassee, a destination for shopping, dining and attractions that include the Museum of Florida History and the 1843 Knott House Museum.

In addition to the college-town properties, Tru by Hilton also recently celebrated the openings of Tru by Hilton Salt Lake City Airport, located in the SLC International Center, and Tru By Hilton Williamsville Buffalo (N.Y.) Airport, situated next to the Buffalo Niagara International Airport and a quick drive to Niagara Falls. 

Tru by Hilton properties include amenities and experiences such as comfortable beds; smaller, more efficiently designed rooms; large bathrooms; modern in-room entertainment; a complimentary build-your-own "Top It" breakfast bar; a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge; and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The hotels also make use of mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets and accessibility to outlets. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.

Suggested Articles

The survey is open to all multiunit hotel ownership and development companies. Results will be published in the October issue of Hotel Management.

The new touch-screen display has transparent OLED technology for digital signage that blends in with its environment.

Keeping guests unaware and physically separated from your day-to-day housekeeping operations won't work in the age of COVID-19.