Virgin Hotels Dallas opens as first hotel in Design District

Virgin Hotels has opened its third property, Virgin Hotels Dallas. Located in the Dallas Design District, the new-build hotel has 268 rooms including two penthouse suites; The Pool Club, a fourth-floor rooftop terrace with pool; and multiple dining and drinking outlets, including the brand’s flagship restaurant, bar and lounge, Commons Club and Funny Library Coffee Shop. The hotel also has over 15,500 square feet of indoor and outdoor event space. 

Virgin Hotels Dallas is the first hotel in the Design District, which includes furniture shops, interior design studios, art galleries, museums and restaurants. The property was developed in partnership with Bill Hutchinson of Dunhill Partners and is operated by Virgin Hotels. The hotel features collaborative designs from the interior designer of record Dallas-based Swoon, the studio; as well as Austin-based Joel Mozersky Design, which oversaw the design for the hotel’s junction (lobby), Commons Club, Funny Library Coffee Shop and Penthouse Suites. 

Under Swoon, the studio’s vision, the hotel design celebrates Dallas’ arts and culture scene while creating a strong sense of place through natural textures and materials, hand-crafted elements and touches of whimsy. 5G Studio Collaborative served as the architectural firm. 

Ranging from 323 square feet to 1,395 square feet, the guestrooms have warm textiles and Design District-sourced accessories and lighting. The Dressing Room includes a full vanity tucked between two white oak closet systems, sit-down makeup desk with mounted illuminated mirror, and an extra-large shower with a bench. A sliding wooden door (complete with peephole) separates it from The Lounge, which features Virgin’s patented ergonomically designed bed with a channel-tufted headboard, a red SMEG mini-fridge, High Definition TV and yoga mat. Other design touches include striped flannel wallcoverings, white bedding trimmed in red piping, a plush curved sofa and sculptural brass fixtures. All Chambers have custom lighting on sensors that automatically illuminate when guests move, and ample outlets for smartphones and other electronic devices.

For dining, the property has three venues. The Commons Club, a restaurant, bar and lounge, was designed to feel like a modern social club. The Commons Club includes The Kitchen by Matt McCallister, The Bar and the 1970s-inspired Shag Room. 

Located on the ground floor, Funny Library Coffee Shop has a communal workspace that houses an assortment of books and games. Walnut wood-paneled walls and a coffered ceiling with brass inlays intermingle with checkerboard tables to create a playful environment to work or recharge.

The Pool Club is a rooftop space located on the fourth floor with a pool overlooking the Dallas skyline. A Secret Garden covered in vines can be accessed through a custom-designed gate illustrating Texas clichés to find a hanging chair, tub and a pierced steel illuminating bar. Adjacent to the outdoor space is The Pool Club bar, which has glass walls that slide open. The rooftop bar includes brass seamed terrazzo flooring and a bar covered in different marbles with a black steel and glass vitrine laden with plants. 

Photo Credit: Virgin Hotels