15,000 hotels sign up for AH&LA's Hospitality for Hope drive

The American Hotel & Lodging Association's Hospitality for Hope initiative was created to boost collaboration between the hotel industry and local, state and federal governments. Photo credit: Getty Images/ginton

The American Hotel & Lodging Association announced that more than 15,000 hotels have signed up for its new initiative—Hospitality for Hope—which identifies hotel properties that have offered to provide temporary housing for emergency and health-care workers as the COVID-19 public-health crisis grows. While the program primarily will focus on housing for the health-care community, some hotels potentially could be used as alternative care sites such as an emergency hospital or place for those quarantined to stay if needed.

AHLA's Hospitality for Hope initiative was created to boost collaboration between the hotel industry and local, state and federal governments to help employees, communities across the country, and the industry during this unprecedented health crisis. In the short time since the initiative was announced, participation has grown from nearly 6,000 hotels to more than 15,000 properties. Already, this initiative has identified a total combined 2.3 million rooms located in close proximity to established health-care facilities.

Click here for all of Hotel Management's COVID-19 coverage

To help match and streamline the process for willing hotel properties to connect with federal, state, and local governments, AHLA and its state association partners are working to create a national database to assist the U.S. Department of Health and Human Services in coordination with the U.S. Army Corps of Engineers, local emergency-management and public health agencies. AHLA also has provided a number of resources for members, which can be found here. 

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

“It has been so impressive to see hotel after hotel join this important initiative as a way of giving back to the communities in which they operate,” said Chip Rogers, AHLA president/CEO. “As an industry of people taking care of people, the hotel industry is uniquely positioned to support our communities by caring for the first responders who are on the front lines of this public-health crisis. Hotels have always been an active member of our local communities, and this time is no different. We are proud to work to facilitate partnerships with federal, state and local governments to support the health community during this critical time.”

Local, state and federal government officials will be able to search willing properties based on geographic location. (Click here for a state-by-state breakdown of the number of hotels signed up). Already, examples of hotels partnering with local and state officials offering housing to doctors, nurses, homeless families and quarantined individual are being reported across the country including in Chicago; California; New York; Dallas; Portland, Ore.; and New Orleans.

“The number of hotels wanting to be part of the program is growing by the hour,” said Michael Jacobson, CEO/president of the Illinois Hotel & Lodging Association. “Our hotels are answering the call to action, and they want to be helpful to the city and the state.”'

“Hospitality for Hope is just one of the many ways that our hotels are helping those in need in our communities during this time of crisis,” said Kim Sabow, president/CEO of the Arizona Lodging and Tourism Association. “We look forward to working with all interested parties, including local and state officials, and the federal government to find innovative solutions to make it through this critical time together.”

Hotels interested in joining AHLA’s Hospitality for Hope initiative can volunteer here.  

In expanding Hospitality for Hope Initiative, the American Hotel & Lodging Foundation, AHLA’s charitable giving arm, rolled out free resources last week to help industry employees continue their education during this difficult time including free hospitality management online courses, professional development scholarships for AHLA certifications and continuing education online programs. 

Suggested Articles

As hotels reopen with enhanced cleaning and disinfection standards, CloroxPro outlines key considerations to guide surface disinfection frequency.

Industry leaders shared their thoughts on what the short- and long-term effects of COVID-19 will be on hotels and the hospitality industry.

The programs integrate air quality, safety and security technologies along with advanced analytics.