Accor moves marketing base from Paris to Singapore

Accor will be moving its luxury and upscale marketing operations from Paris, France, to Singapore as it looks to capitalize on the continued growth in Asia Pacific.

The move is the result of growing business in the Asia Pacific region in these segments, with Asian consumers accounting for almost half of its global luxury sales. Accor has its headquarters in Paris, but has a business presence in 92 countries.

In Asia Pacific, chairman and CEO of Accor Asia Pacific Michael Issenberg said it has more than 170 luxury and upscale hotels, with over 70 under development. "This means that Accor will open, on average, a new luxury and upscale hotel in Asia Pacific every month for the next five years."

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Accor's luxury and upscale segment includes brands such as Sofitel, Pullman, MGallery, Grand Mercure and Sebel. China alone has 19 Sofitel and 15 Pullman hotels.

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