AccorHotels appointed Christophe Alaux to CEO HotelServices of North America, Central America and the Caribbean (NCAC), effective immediately. In this position, he will replace Roland de Bonadona who was CEO for the Americas (including North, South, and Central America and the Caribbean), who is handing over the reins after 42 years with the company.
Alaux will represent the region on the Executive Committee and will be dedicated to the overall success of the NCAC region across all disciplines, while offering new perspectives to further expand upon existing strategies. He will also be responsible for identifying and pursuing potential growth opportunities in NCAC. Alaux has requested the appointment of Dominique Colliat as COO for the region - formerly EVP HotelServices for NCAC - to assist him with his assignment in order to capitalize on her knowledge of the North American market.
"With his experience and keen business sense, Christophe has been an important member of AccorHotels and will no doubt continue to aid in the success of the company in his new role," said Sébastien Bazin, chairman and CEO of AccorHotels. "As the group continues to evolve as a hospitality leader, his expertise will be integral to our collective and sustainable growth."
Most recently, Alaux was CEO HotelServices for France and also responsible for overseeing the Mercure and MGallery brands throughout Europe, after joining AccorHotels as COO hospitality france in 2008. Previously, Alaux was COO of French multi-national retailer, Carrefour Taiwan, and regional operating officer of Carrefour in Shanghai and Zhejiang provinces for two years after holding positions at Carrefour Hypermarket. He has also held executive positions at Accenture, a global management consulting services company, and car manufacturer, PSA Peugeot Citroën.
Alaux is a graduate of the Paris Institute of Political Sciences and the Advanced Management Program of Harvard Business School.