AccorHotels to relaunch Royal Palm Marrakech as a Fairmont

AccorHotels has signed a hotel management agreement with New Mauritius Hotels that will relaunch the the Royal Palm Marrakech under the Fairmont Hotels & Resorts brand next month.

Located just outside the city of Marrakech, Fairmont Royal Palm Marrakech is located within a century-old olive grove near the Atlas Mountains. The grounds include 18-hole golf course created by architect Cabell B. Robinson.

“We are delighted to have the first Fairmont hotel in operation in Morocco,” Olivier Granet, COO and managing director of AccorHotels Middle East & Africa, said in a statement. “Morocco is a strategic market for us and one in which we are witnessing solid growth and momentum. With 37 hotels currently within our portfolio, we look forward to complementing the country’s already robust tourism development plan, and to reinforce our global development objective for Africa overall by doubling our network to reach 200 hotels.”

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The 134-room resort includes five presidential suites, one penthouse suite, and 10 prince villas. It also currently offers 94 private residences consisting of two, three and four-bedroom villas; and four restaurants and lounges, including Le Caravane, an international restaurant on the terrace, and L’Olivier, overlooking the swimming pool and serving Mediterranean cuisine.

Subsequent phases of the development will include adding both Fairmont Royal Palm Residences and Fairmont Royal Palm Estates serviced by Fairmont. 

Opening shortly, The Golf Course Country Club will serve as the clubhouse for residence owners. The Country Club will include a lounge, restaurants, a health club and swimming pool.

In addition to its own 75-hectare golf club, Fairmont Royal Palm Marrakech is surrounded by three of the eleven golf courses in the city. It is also the nearest resort to the acclaimed Assoufid Golf Club, award winner of the World Golf Awards 2016 in Morocco.

The estate lies at the foot of the Atlas mountain range and is a 10-minute drive from Menara Airport.

Fairmont's Growth

The addition of a Fairmont hotel in this region of Africa supports AccorHotels’ goal of brand growth and expansion, particularly in the luxury sector.

With more than 70 hotels worldwide, Fairmont continues to expand globally with recent openings, including the Fairmont Quasar Istanbul, Fairmont Chengdu in Western China and Fairmont Fujairah the Middle East.

New luxury hotels scheduled to open later in 2017 include the 317-room Fairmont Amman in Jordan, the 298-room Fairmont Riyadh in Saudi Arabia and the 1048-room Fairmont Austin in Texas.

Other hotels in development include Fairmont Kuala Lumpur, Fairmont Jeddah Hotel & Resort and Fairmont Costa Canuva in Mexico’s Riviera Nayarit region.

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