The American Hotel & Lodging Educational Institute (AHLEI) and STR (Smith Travel Research) collaborated on a new professional designation: the Certification in Hotel Industry Analytics (CHIA).
The Certification in Hotel Industry Analytics is the only hotel-related certification for industry professionals focused on analytics. It provides recognition that the holder has a thorough knowledge of the foundational metrics, definitions, formulas and methodologies used by the hotel industry. Core content areas for the CHIA include hotel industry analytical foundations, hotel math fundamentals, property level benchmarking (STR reports) and hotel industry performance reports.
Preparation for the certification is done through an online program that includes quiz questions to help candidates gauge their comprehension and target their preparation activities. The online training materials include case scenarios, sample reports, industry “tricks of the trade,” analysis examples, quizzes, discussion questions and application exercises.
The CHIA is a knowledge-based certification with no “time in position” requirement. After enrolling, candidates have six months to complete the online coursework and complete the 50-question exam. Those who achieve a score of 70 percent or higher will earn the certification. While preparation can be done individually, one- and two-day facilitated training workshops are available for an additional fee.