Singapore-based Alila Hotels & Resorts is partnering with San Francisco's Commune Hotels & Resorts to create a new lifestyle management company.
According to 4Hotliers, the alliance between the companies took root after Geolo Capital, the private equity firm that owns Commune, acquired interest in Alila. Through the partnership, both companies will have access to each other's brands, sales, marketing and revenue management channels.
“Alila Hotels & Resorts is an attractive investment opportunity because of its strong reputation in Asia and a natural partner given Geolo Capital’s history of financial investment and partnership in Mandara Spa with Mark Edleson, president and founder of Alila,” John Pritzker, chairman of Commune Hotels & Resorts and founding partner of Geolo Capital, told 4Hoteliers. “Our intent is to cross-promote Commune and Alila to both domestic and international travellers and to enhance each company’s global presence.”
The Alila portfolio, consisting of the Alila Villas and Alila brands, will be managed by company CEO Frederic Flageat-Simon, according to Travel Daily News Asia. Alia currently operates 10 properties in three countries in Asia, and has 15 hotels in development across the region.
"Our partnership with Commune gives Alila exposure in North America and allows for synergies between our sales, marketing and revenue management channels, which will benefit both of our portfolios of hotels," Flageat-Simon said in a release. "We're working closely and strategically together to explore mutually-beneficial business opportunities as well as joint marketing, sales and promotion activities."
Commune, which heads the Joie de Vivre, Thompson and Tommie brands, is spreading its wings with this move. Earlier this year, the company began development on a 125-room Thompson hotel in Mexico's Playa del Carmen, which would be its second in the country.