The Aloft Downtown Atlanta opens

The Aloft brand has become part of the Georgia hospitality scene with the grand opening of the Aloft Downtown Atlanta. The 254-room, 10-floor property -- which is owned by DeBartolo Development and managed by Banyan Investment Group -- is the first Aloft Hotel in the state and the largest Aloft Hotel in the southeast for Starwood Hotels & Resorts.

The opening ceremonies included brief remarks by Paige Francis, VP of global marketing for Starwood; Michael Weems, VP for DeBartolo Development; and Lloyd Crabtree, SVP of operations for Banyan Investment Group.    

There was also a 30-minute concert performance by 28 year-old rock/pop singer-songwriter Mikey Wax, whose new self-titled album was released on June 10 and is currently on the iTunes Top 100 pop chart.    

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The new Aloft hotel is adjacent to the Atlanta Merchandise Mart. Amenities include the W XYZ bar; the re:mi” lounge; an outdoor backyard with a swimming pool; a 24-hour fitness center; and more than 2,500 square feet of meeting space for business and social events.  

“Our hotel offers a dramatic new option for travelers who are coming to downtown Atlanta for business or for leisure -- in one of the area’s most convenient, accessible locations,” explains Banyan’s Lloyd Crabtree.    
DeBartolo Development is one of the country’s most prominent, most successful, and most respected privately-owned real estate development firms. 
Banyan Investment Group is a privately-owned hotel investment company which operates a portfolio of almost 20 properties.
Starwood Hotels & Resorts introduced the Aloft brand in 2005 and currently operates 81 Aloft locations in the United States and around the world

Suggested Articles

Lodging owners who have the appropriate resources and capital have an opportunity to renovate at an accelerated rate and at more competitive prices.

The £18.4 million fine stems from a data breach discovered after the company purchased Starwood Hotels & Resorts Worldwide.

The new fabric finish incorporates chemistry to protect and surround each fabric fiber.