Aloft plans Sarasota hotel opening by August 2015

Owned by a joint venture between JWM One Palm Avenue, LLCand iStar Financial, Aloft Sarasota will offer 139 rooms, urban-influenced design and a social atmosphere.

Starwood Hotels & Resorts Worldwide announced that its Aloft brand plans to debut in Sarasota, Fla., in August 2015.

Located at One Palm Avenue, Aloft Sarasota will be walking distance to the Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus, and numerous shops and restaurants. Guests will enjoy easy access to the city's beaches and leading attractions such as the Van Wezel Performing Arts Hall, the John and Mable Ringling Museum of Art and Mote Marine Aquarium. Hotel amenities will include an outdoor Splash pool, W XYZ®bar, 24-hour fitness center and 610 square feet of meeting space.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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