Aloft plans Sarasota hotel opening by August 2015

Owned by a joint venture between JWM One Palm Avenue, LLCand iStar Financial, Aloft Sarasota will offer 139 rooms, urban-influenced design and a social atmosphere.

Starwood Hotels & Resorts Worldwide announced that its Aloft brand plans to debut in Sarasota, Fla., in August 2015.

Located at One Palm Avenue, Aloft Sarasota will be walking distance to the Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus, and numerous shops and restaurants. Guests will enjoy easy access to the city's beaches and leading attractions such as the Van Wezel Performing Arts Hall, the John and Mable Ringling Museum of Art and Mote Marine Aquarium. Hotel amenities will include an outdoor Splash pool, W XYZ®bar, 24-hour fitness center and 610 square feet of meeting space.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

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