Weston-based B Hotels & Resorts will begin rolling out its lifestyle hotel brand at the former Sheraton Fort Lauderdale Beach Hotel. The Sheraton officially ended its affiliation with Starwood Hotels & Resorts on Tuesday.
The 486-room hotel will be renamed B Ocean Resort. The Sheraton Fort Lauderdale Beach will rebrand as a B lifestyle hotel effective Dec. 3, 2014.
The hotel was built by George "Bob" Gill Jr. Connecticut-based private investment firm Starwood Capital Group bought the hotel from the Gill family in 2005 and was its owner until recently.
B Hotels' rebranding of the Sheraton coincides with the sale of the oceanfront hotel to Insite Group and its partners. That sale transaction is expected to close today.