The company formerly known as Orient-Express Hotels began July with a big change, dropping its old name and becoming Belmond, named after the company's primary luxury brand. According to the Wall Street Transcript, the decision was made after a shareholder meeting held on June 30, though plans for such a rebranding had been hinted at since February of this year.
The company's first move under its new name, according to the London Evening Standard, was to assume management of The Cadogan Hotel in London. Belmond will be operating the property owned by Cadogan Estates as part of a larger plan to expand into the city.
The 64-room hotel was built on Sloane Street in London in 1887, and Travel Daily Media reported that the hotel will close later this month to begin a US$48-million update, with a plan to reopen summer 2016 as the Belmond Cadogan. The update will bring new public spaces to the hotel, and will have 10 less rooms to make way for 54 new junior suites and suites.
The hotel will also have a new restaurant that will open onto Sloane Street, overlooking the Cadogan Place Gardens.
Cadogan Estates will fund the development, and will work with both Belmond and Blair Associates Architects throughout the project. the interior design of the project will be handled by the London office of GA Design International.
“With its depth of experience overseeing the sensitive renovation of historic buildings and track record in luxury hospitality, Belmond is the perfect partner for us to preserve The Cadogan’s unique heritage, while evolving the hotel into a luxury retreat for today’s luxury traveller,” Hugh Seaborn, chief executive of Cadogan Estates, told Hotel Owner.
Hotel Management recently met with John Scott to discuss the Belmond brand's strategy for luxury lodging post name-change. Click here for the full article.