Best Western International announced five additional Vīb deals, all of which are anticipated to be open by the end of 2016. Since announcing Vīb, the brand has eight Vīb projects under development and is actively negotiating deals in U.S. cities including Atlanta, Charlotte, Dallas, New Orleans, Scottsdale and San Diego.
“Since the launch of Vīb we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels,” said Ron Pohl, SVP Brand Management. “Vīb is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want.”
In addition to the previously announced Vīb hotel projects in Chicago, Miami and Seoul, South Korea, the following Vīb hotels are expected to be open by the end of 2016:
· The 200-room Los Angeles Vīb
· The 150-room Miami Vīb. This is the second Vīb under development in Miami.
· The 81-room Staten Island Vīb
· The 112-room Little Rock Vīb
· The 90-room Springfield Vīb