Best Western announces five new Vib hotels

Best Western International announced five additional Vīb deals, all of which are anticipated to be open by the end of 2016. Since announcing Vīb, the brand has eight Vīb projects under development and is actively negotiating deals in U.S. cities including Atlanta, Charlotte, Dallas, New Orleans, Scottsdale and San Diego.   

“Since the launch of Vīb we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels,” said Ron Pohl, SVP Brand Management. “Vīb is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations!

Hospitality professionals turn to Operations as their go-to source for breaking news on guest rooms, food & beverage, hospitality trends, management, and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

In addition to the previously announced Vīb hotel projects in Chicago, Miami and Seoul, South Korea, the following Vīb hotels are expected to be open by the end of 2016:
·         The 200-room Los Angeles Vīb

·         The 150-room Miami Vīb. This is the second Vīb under development in Miami.

·         The 81-room Staten Island Vīb

·         The 112-room Little Rock Vīb

·         The 90-room Springfield Vīb

Suggested Articles

Ahead of the Mediterranean Resort & Hotel Real Estate Forum, Joachim Schmitt discusses the hospitality investment climate.

Extended-stay demand continues to grow. That means development isn't slowing down anytime soon.

The 286-room Moxy NYC East Village is the third of four Moxy Hotels Lightstone Group plans on opening in the city.